What is a lead?
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What is a Lead? A Simple Explanation for Non-Marketers
Ever heard the term «lead» thrown around in marketing meetings and felt a bit lost?
Don’t worry, you’re not alone!
Let’s break it down in a way that even your grandma would understand.
Imagine you’re hosting a party. You send out invitations, and some people RSVP saying they’re interested in coming. These folks who expressed interest are like leads in the marketing world.
A lead is simply someone who has shown interest in your product or service. This interest could be shown in various ways:
- Filling out a form on your website
- Downloading a freebie you offered
- Subscribing to your email list
- Interacting with your social media posts
Basically, any action that indicates they might be a potential customer is a sign of a lead.
Why are leads important?
Think of leads as the first step in building a relationship with potential customers. By nurturing these leads (think of it like chatting with your party guests and getting to know them), you can eventually convert them into paying customers.
Leads are the lifeblood of any business. Without them, you wouldn’t have anyone to sell to! So, the next time you hear someone talking about leads, you can confidently chime in and show off your newfound knowledge.